Diligent Telemarketing for Digital Agencies – Setting up Necessary Infrastructure
Whereas, a digital agency may consider telemarketing to be a diligent method for lead generation and obtaining new customers, the very dynamics of their business may make it hard to get started. The excellence of digital operations is that it requires almost no physical space and tools to work. However, with regards to telemarketing, you need office space and the right equipment.
Catering Unique Requirements
The agency will need to recruit and train staff, and this costs a sizeable amount of time and money. Some may even come up with the idea of utilising existing staff for one-off campaigns. However, these staff, despite having all the expertise in digital technology, might not have the required range of abilities to make the campaign a resounding success. B2B telemarketing for digital agencies can include a level of complexity, which may rise even more with digital agencies offering a wide array of bespoke services. Each potential client will have unique needs, irrespective of whether it is a new website design or built, marketing to their clients or niche keywords for PPC campaigns or SEO.
Refraining from Generalised Approach
From a telemarketing point of view, callers have to be knowledgeable in the depth and scope of these services to provide relevant information. If the callers are not clear about what they are promoting, it can lead to false promises and information. This then can have an adverse impact on lead generation for digital agencies. B2B telemarketing is dicey under the most favourable circumstances, however as examined above, potential customers of digital agencies, each have their own peculiar needs and prerequisites for which there is no all-seasons solution or service.
Utilising Hybrid Approach
Thus, the use of scripts during calls can have a generic outlook for services being offered. There are a plethora of emails for businesses from spambots, informing them on how they can enhance their website or make successful SEO strategies. First impressions are all the more important in B2B telemarketing for digital agencies. A personalised approach will prevent your services from appearing generic and showcase on how further value can be added to their business. One method is to use hybrid approach, where callers can customise and adjust each call and resort to script only for specific areas.